Factors affecting the decision to play Gamification. Thereby influencing the decision to use the MoMo E-wallet to make transactions for GenZ users

Abstract

Thousands of organizations are continuously seeking innovative methods to use digital and new forms of marketing to draw in new clients and boost brand recognition today as a result of the influence of digital transformation. Gamification is one of the most successful strategies used by companies to engage customers with their brand. E-wallet applications, which are bringing technology to life, should be mentioned in this race, notably the MoMo application, which is the top e-wallet application in Vietnam. Following a survey and data analysis, RES discovered that just three primary categories of factors - out of a total of five - affect a person's decision to play gamification and that the choice to play games has a significant influence on the choice to use a mobile device to play games, and transactions. Also, when determining whether or not to play gamification.