Communities and Collections

Master's Theses

Author(s): Nguyen Quoc Duc (2025)

This thesis investigates the persistent decline and instability in student enrollment in the Master of Business Administration (MBA) program at University D. Using a qualitative case-study approach, the study analyzes internal records, semi-structured interviews with university administrators, faculty members, prospective students, and industry representatives, as well as relevant literature. The

Master's Theses

Author(s): Tran Phương Thao (2025)

The thesis “Expertise Shortfall, Conversation Freefall: Breaking the Cycle in the English Language Education Business” focuses on analyzing the limitations of marketing expertise in the English language education industry, especially in three aspects: lead generation, CRM system management, and telemarketing implementation at Wall Street English. These limitations not only reduce the effectiveness

Master's Theses

Author(s): Nguyen Nhat Tam (2025)

This thesis investigates the decline in revenue within the preschool toy category at Viet Tinh Anh Joint Stock Company (VTA JSC), a leading distributor and retailer of educational toys in Vietnam. Despite overall market growth, the preschool category has experienced a sustained year-on-year revenue decrease. Using the problem-solving methodology of Van Aken and Berends, the study aims to identify

Master's Theses

Author(s): Pham Hong Anh (2025)

Volunteer for Education Organization (VEO) is a well-known brand in the volunteer tourism industry, established in 2013. Over the past ten years, the organization has drawn thousands of customers joining voluntourism tours. VEO has now officially established the model in the South of Vietnam since June 2023. The company is headquartered in Hanoi, with a branch office in Ho Chi Minh City. Serving m

Master's Theses

Author(s): Nguyen Thi Quynh Anh (2025)

Vietnam D Company is a leading logistics company in the freight forwarding industry. Although the company has a strong market position and skilled team, they are facing the challenge with low LCL container utilization in the Ocean Freight Department. This inefficiency does not only raise the cost of operation, but also has an impact on the reliability of the service and profitability. The purpose

Master's Theses

Author(s): Nguyen Dang Nghia (2025)

R Vietnam is a leading exhibition organizer in ASEAN, creating high-profile, targeted industry events where buyers and suppliers convene to conduct business by combining face to face meeting and data, digital tools. The Vietnam operations of the company handle three prominent international exhibition and conference brands and organize virtual events for five key industry sectors. R Vietnam is curr