Communities and Collections

Master's Theses

Author(s): Hoang Thi Mai Lan (2025)

This study critically investigates the predominant high turnover of employees at LANA Digital, a boutique creative agency in Can Tho City, which recorded a 58.8% turnover in 2024. The study had observed high degrees of turnover in workforce turnover mainly due to the overwhelming workload in the position of account executive resulting in client attrition and revenue stagnation. Adopting Problem So

Master's Theses

Author(s): Le Chau My Tien (2025)

This thesis investigates the primary causes of the high employee turnover rate at CPV Food Binh Phuoc, a major poultry processing subsidiary of CP Vietnam Corporation. The study identifies an alarming annual turnover rate of 35% in 2023, significantly exceeding the industry average of 20%, with the Slaughterhouse department experiencing a critical rate of 62.8% from August 2024 to May 2025. The re

Master's Theses

Author(s): Nguyen Quoc Duc (2025)

This thesis investigates the persistent decline and instability in student enrollment in the Master of Business Administration (MBA) program at University D. Using a qualitative case-study approach, the study analyzes internal records, semi-structured interviews with university administrators, faculty members, prospective students, and industry representatives, as well as relevant literature. The

Master's Theses

Author(s): Tran Phương Thao (2025)

The thesis “Expertise Shortfall, Conversation Freefall: Breaking the Cycle in the English Language Education Business” focuses on analyzing the limitations of marketing expertise in the English language education industry, especially in three aspects: lead generation, CRM system management, and telemarketing implementation at Wall Street English. These limitations not only reduce the effectiveness

Master's Theses

Author(s): Nguyen Nhat Tam (2025)

This thesis investigates the decline in revenue within the preschool toy category at Viet Tinh Anh Joint Stock Company (VTA JSC), a leading distributor and retailer of educational toys in Vietnam. Despite overall market growth, the preschool category has experienced a sustained year-on-year revenue decrease. Using the problem-solving methodology of Van Aken and Berends, the study aims to identify

Master's Theses

Author(s): Pham Hong Anh (2025)

Volunteer for Education Organization (VEO) is a well-known brand in the volunteer tourism industry, established in 2013. Over the past ten years, the organization has drawn thousands of customers joining voluntourism tours. VEO has now officially established the model in the South of Vietnam since June 2023. The company is headquartered in Hanoi, with a branch office in Ho Chi Minh City. Serving m